The execution and optimization of both offline and online campaigns, including digital social media efforts and point-of-sale (POS) initiatives, were central to the successful market penetration and growth of the Céréal brand in the Netherlands from 2018 to 2022.

1. Achieved seamless integration of offline and online marketing, maintaining consistent branding and communication across all platforms.

2. Developed creative, engaging social media campaigns tailored to the audience's online behavior.

3. Designed compelling point-of-sale campaigns to stand out in a competitive retail environment.

4. Enhanced product visibility through strategic placement and negotiations for prime shelf space, in collaboration with the sales team.

5. Measured campaign effectiveness using advanced analytics, setting clear KPIs, and optimizing strategies for superior performance.

6. Adapted campaign strategies to rapidly changing market trends and consumer preferences, ensuring brand relevance and engagement.

The strategic execution of both offline and online campaigns, alongside effective collaboration with sales for enhanced product visibility, led to significant achievements for the Céréal brand in the Netherlands from 2018 to 2022:

- Market Penetration: Successful establishment and growth in the competitive Dutch market. Achieved a consistent annual growth rate of 5-9%, surpassing industry averages.

- Brand Awareness: Increased brand recognition through consistent and engaging marketing efforts across various platforms.

- Sales Growth: Led the strategic shift of Céréal from the health food aisle to the mainstream shelf in Albert Heijn, resulting in a staggering 71% increase in sales value for remaining biscuits

- KPI Success: Marketing campaigns exceeded set Key Performance Indicators (KPIs) by an average of 10%, demonstrating the effectiveness of the strategies employed.

These results highlight the Céréal brand's successful adaptation and growth in a dynamic market environment.