The launch of a new protein assortment in 5 European countries
May Groos
Project description
Lead the launch of a major international strategic project focusing on protein-based products.
Project steps
1. Conducted global market research to pinpoint consumer trends and gaps in the protein category, guiding product innovation and alignment with market needs.
2. Led a team to develop innovative protein products, focusing on nutrition, taste, and sustainability, targeting a wide audience including health enthusiasts and plant-based dieters.
3. Crafted a global launch strategy with targeted market segmentation, positioning, pricing, and distribution, adapted to local preferences and competition.
4. Launched a marketing campaign emphasizing the products' unique benefits, using digital marketing, social media, influencers, and events for global engagement.
5. Defined the innovation strategy by identifying market disruptors, investing in R&D, forming strategic partnerships, and staying ahead of trends to continuously update the product range
Outcome
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Posted Apr 3, 2024
Manage the launch of a new protein-based assortment, tapping into a significant trend in the dietetic functional food market.
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