Transformed the Céréal brand from its current functional positioning to a more emotionally resonant brand, to expand its reach to a broader target audience.

The execution and optimization of both offline and online campaigns, including digital social media efforts and point-of-sale (POS) initiatives.

Manage the launch of a new protein-based assortment, tapping into a significant trend in the dietetic functional food market.

Formulate and execute comprehensive category strategy plans for the sports nutrition brand ISOSTAR across five European countries.