What's included

• Brand audit report

  An assessment of the current brand status, including strengths, weaknesses, opportunities, and threats (SWOT analysis). It should cover market position, competitor analysis, and customer perceptions.

• Target Audience Profiles

  Detailed descriptions of the brand's target customer segments, including demographics, psychographics, and buying behaviors.

• Digital Presence Plan

  A strategy for the brand's online presence, including website, social media, and digital marketing tactics. It should align with the brand's overall objectives and target audiences.

• Brand Activation Plan incl. content strategy

  A roadmap for introducing or relaunching the brand to the market. It includes outline key activities, content strategy, channels, and metrics for success.