Framer Website for AWAI Teaware

The brief AWAI is a concept ceramic teaware brand I created. It already had a brand system and AI product images; it needed a website that feels as quiet as the products. The goal: a calm, editorial site that a small brand could run on its own.

What I did — Scroll-driven hero: three short lines change as you scroll, over one still image — Home page: statement, six-product grid, ritual story, materials strip — CMS collection: products live in a Framer CMS with category filters (Brewing, Matcha, Storage) — Product template: one page design that fills itself from the CMS for every product — Responsive: desktop, tablet and phone layouts

Tools Framer (incl. Framer AI Agent), Framer CMS, Shopify, Higgsfield, Claude

Result A live four-page site with a working product catalogue, built in about two days. Live: https://awai-teaware.framer.website/

Concept project, not a real store. Product images are AI-generated.