Mantra | Ayurvedic Skincare Packaging for Men
Anita Autorino
$2.1K+ earned
The Challenge: Refining complexity into clarity
The client approached the project with an existing identity that carried strong meaning but lacked scalability and modern appeal.
The logo and packaging relied on intricate details that became inconsistent across applications, especially at smaller sizes.
The challenge was to simplify without losing essence, creating a cohesive system that could translate across multiple products while elevating the brand to a more premium, contemporary space.
AI tools like Gemini were used to support the mockup creation process, especially for more complex materials and packaging compositions. This allowed for faster visualization of realistic scenarios, helping present the designs in a more elevated and contextual way while maintaining efficiency throughout the project.
Logo redesign process
Primary and secondary packing design structure and typographic layout for Serum.
The Outcome: Clarity, consistency, and a stronger system
This redesign reinforced the importance of restraint and strategic simplification. By refining both the logo and packaging system, the brand now communicates with greater clarity, balance, and confidence across all touchpoints. The result is a more scalable and cohesive identity that supports future product expansion while maintaining a strong, recognizable presence.
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What the client had to say
it was pleasure to work with Anita. She was very responsive, helpful and easy to work with. She not only helped me with getting the packaging and labels ready but she also provided valuable input to ensure I was staying within my vision.
Harry Dhaliwal, Mantra Wellnes Inc
Dec 2, 2025, Client
Posted Jan 2, 2026
Logo redesign, packaging and label design for Mantra, a conscious and refined wellness brand rooted in Ayurvedic tradition and modern science targeted to men.
Likes
15
Views
408
Earned
$2.1K+
Timeline
Oct 2, 2025 - Dec 2, 2025
Clients
Mantra Wellnes Inc
