Pepsi Cosquín Rock Campaign Management
Bruno Baroni
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Posted Oct 3, 2025
Managed Pepsi's Cosquín Rock campaign, leading a remote creative team for impactful advertising content.
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Pepsi – Cosquín Rock Campaign | Project Management & Creative Direction
For Pepsi’s activation at Cosquín Rock, one of Latin America’s biggest music festivals, I worked as Project Manager, leading a remote creative team of more than 12 professionals.
My role involved:
Coordinating videographers, photographers, and editors across multiple deliverables
Managing tight deadlines in a high-energy, live-event environment
Ensuring brand consistency and storytelling aligned with Pepsi’s global image
Delivering impactful advertising content within record time
The campaign elevated Pepsi’s presence at the festival, engaging thousands of attendees and extending its reach across digital platforms.
If you need someone who can manage creative teams remotely and execute campaigns for global brands under pressure — I’d love to collaborate.