Overview
Echords is my owned Shopify art-print project. I built it to connect poetry, visual curation, product systems, and campaign production in one working storefront—not as a static ecommerce mockup.
The challenge
A small art brand needs more than a beautiful homepage. Every product must be structured consistently, discoverable, visually credible, and ready to travel across the store, search results, social posts, and video campaigns.
What I built
A live Shopify storefront for 21 museum-quality art prints
A consistent product and collection structure across the catalog
Search-focused titles, descriptions, metadata, and image handling for all 21 products
A completed SEO update covering 21 items with 0 recorded errors
Custom Liquid and JavaScript adjustments for the storefront experience
Pinterest and social campaign assets built from the same visual system
Five finished 1080×1920 vertical videos for campaign use
Design and production approach
The store balances a gallery-like atmosphere with the practical needs of ecommerce. I kept the visual language restrained so that the artworks remain central, then built repeatable templates for product information, campaign frames, and short-form video.
Rather than treating SEO, storefront design, and advertising as separate tasks, I used one source system: product data feeds the collection pages, campaign copy, social assets, and video direction. That keeps the brand coherent and makes future releases faster to produce.
What this proves
I can take a Shopify project beyond page styling: product architecture, catalog QA, SEO, theme customization, campaign assets, and video production can be delivered as one coordinated commerce system.
Live store: https://echordsofficial.com
0 likes · 8 views · Jul 23, 2026
An owned Shopify commerce project combining 21 museum-quality art-print listings, complete product SEO, custom storefront work, Pinterest/social campaign assets, and five finished vertical videos inside one repeatable launch system.
