Echords — Shopify Store, Product System & Campaign Assets

Echords is my owned Shopify art-print project. I built it to connect poetry, visual curation, product systems, and campaign production in one working storefront—not as a static ecommerce mockup.

A small art brand needs more than a beautiful homepage. Every product must be structured consistently, discoverable, visually credible, and ready to travel across the store, search results, social posts, and video campaigns.

A live Shopify storefront for 21 museum-quality art prints

A consistent product and collection structure across the catalog

Search-focused titles, descriptions, metadata, and image handling for all 21 products

A completed SEO update covering 21 items with 0 recorded errors

Custom Liquid and JavaScript adjustments for the storefront experience

Pinterest and social campaign assets built from the same visual system

Five finished 1080×1920 vertical videos for campaign use

The store balances a gallery-like atmosphere with the practical needs of ecommerce. I kept the visual language restrained so that the artworks remain central, then built repeatable templates for product information, campaign frames, and short-form video.

Rather than treating SEO, storefront design, and advertising as separate tasks, I used one source system: product data feeds the collection pages, campaign copy, social assets, and video direction. That keeps the brand coherent and makes future releases faster to produce.

I can take a Shopify project beyond page styling: product architecture, catalog QA, SEO, theme customization, campaign assets, and video production can be delivered as one coordinated commerce system.

Live store: https://echordsofficial.com