A Nairobi-based SME manufucturing and

A Nairobi-based SME manufucturing and selling home products (curtain rods) needed more than a sales boost. The entire business model needed rethinking. I diagnosed the problem unsolicited, then built a full transformation strategy covering e-commerce migration, competitive positioning, a 12-week implementation roadmap, and financial projections showing 37x ROI within 12 months. Delivered as a strategic pitch that became a paid engagement.