Branding Design for Eden Vetiver: Wellness & Zenitude

Overview:

I had the pleasure of creating the branding for Eden Vetiver, a rising brand in the wellness space. Eden Vetiver’s products are crafted from vetiver roots and are designed to promote relaxation and well-being after long days. Their brand is focused on providing serenity and zenitude to their primarily female audience, who appreciate natural wellness products.

Client Values & Vision:

The core values of Eden Vetiver are centered around offering products that promote relaxation and help their customers unwind. They aim to build a brand that resonates with women who embrace wellness and self-care. It was important that the branding reflect these values through its design, creating a sense of calm and well-being.

Design Requirements:

The client requested a logo that incorporated the vetiver plant, particularly its roots, since all of their products are derived from this part of the plant. Additionally, the logo needed to include the brand name and convey a sense of wellness, professionalism, and zenitude.

Key Elements: Vetiver flower and roots, brand name

Design Style: Minimalist with a central focus on the plant

Typography: Calming yet professional fonts

Color: Soft, soothing tones

Challenges:

One of the unique challenges of this project was the limited familiarity with the vetiver plant and the lack of available visual resources. Creating a design that introduced this lesser-known plant to the target audience in a recognizable and elegant way required thoughtful research and creativity.

Design Solution:

We approached the logo design with a minimalist aesthetic, placing the vetiver flower and its roots at the center of the design. The colors were chosen to evoke calmness and professionalism, while the typography was carefully selected to reflect the brand’s sophisticated yet serene character. Despite the challenges of working with a lesser-known plant, the final design managed to balance simplicity with a distinctive presence, staying true to the brand’s ethos.

Results:

The final branding helps Eden Vetiver stand out in the wellness industry with a professional, memorable logo that reflects the natural elements and relaxation focus of the brand. It effectively positions Eden Vetiver as a trusted brand for clients seeking products that help them unwind and recharge.