Gayatri Aptekar: Branding for Mental health coach
Subrata Singhdeo
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Posted Jul 3, 2025
Brand Identity for Emotions Coach, therapist.
About Gayatri
Gayatri Aptekar is an Emotion Coach, Storyteller, and now Business Coach who works with clients in the age group of 14 to 50, mostly women. She helps her clients by working with their emotional responses, enabling them to make better decisions, better choices, better communication and thrive with courage, curiosity, and clarity.
She makes change work fun and engaging by teaching the basics to all her clients, empowering them to take control of their lives. She helps her clients navigate difficult emotional situations, enabling them to make better choices and communicate more effectively. Her services are designed to empower women to take control of their lives and live with courage, curiosity, and clarity. In addition to her work as a therapist and emotion coach, Gayatri has added business coaching to her repertoire.
Gayatri Aptekar's personal brand is built on her unique approach to coaching and her personal story of overcoming depression.
If you could sum up Gayatri Aptekar in 3 words
Mood board
a convergence of styles
combining courage and elegance
with a fun and earthy tone.
Source : Pinterest
Credits to respective creators.
Purpose of Moodboard is to determine the creative direction
Logo
Logo Variations
Logo Concept
Gayatri is an Emotion and business coach.
Values that hold both roles together are Freedom and openness for growth.
The hand raised high is a representation of liberation and breaking free from constraints, whether they are physical, emotional, financial, or mental. The hands are stylized to look open and expressive, conveying a sense of release and letting go.
Lotus conveys the concept of clarity. A lotus flower in full bloom, with its petals open and facing upwards. This can represent values of openness, freedom and clarity.
LOGO Guidelines
Typography
Using a combination of vibrant and earthy colors in Gayatri Aptekar's personal brand can be an effective way to convey a sense of balance and energy. Vibrant colors can represent enthusiasm, excitement, and creativity, while earthy colors can represent stability, calmness, and grounding.
A vibrant and earthy color palette creates a harmonious and visually appealing balance, making it an ideal choice for Gayatri's brand. Vibrant colors such as pink, and teal can represent her energy and creativity, while earthy colors such as green, brown, and beige can represent stability, grounding, and connection to nature.
