Hip Helper needed to launch as a real brand, not just another white-label listing. I handled the whole visual and written package end to end.

What I delivered:

Logo and brand identity: primary mark, lockups, colour palette, and type system designed to stay legible at thumbnail size, which is where most Amazon buying decisions actually happen.

Retail packaging: dieline-ready box design with a clear front-of-pack hierarchy (what it is, who it's for, what it does), plus the back-panel and side-panel content.

Amazon listing: title, bullet points, and description written for both the algorithm and the skim-reader, with keyword coverage worked into natural copy instead of stuffed lists.

A+ content: modular brand story and feature comparison sections that carry the identity through the detail page and answer the objections that usually stall conversion.

Everything shipped from a single design system, so the packaging, the hero image, and the A+ modules all feel like one brand rather than three freelancers' work stapled together.