Let's make noise!

Clipbit is Shazam, but for videos, not just music videos, but any video content. After careful consideration of the audience as well as the value proposition, we identified Clipbit as a brand-as-person, defined by the type of people who make up the audience, which we identified as the content freaks—heavy consumers and creators of video content.

To connect with users on a deeper level, our primary tactical objective was to add a lot of personality to the brand identity, from the logo to the typography elements and colours.