Clipbit is Shazam, but for videos, not just music videos, but any video content. After careful consideration of the audience as well as the value proposition, we identified Clipbit as a brand-as-person, defined by the type of people who make up the audience, which we identified as the content freaks—heavy consumers and creators of video content.

To connect with users on a deeper level, our primary tactical objective was to add a lot of personality to the brand identity, from the logo to the typography elements and colours.