To design, build, and launch a community platform that supports discussion groups, courses, digital resources, and events. The community operates on a subscription model, offering quarterly and annual plans.
Scope of Work
To map out which elements the community platform must include, consider viable options for the tech stack (within budget), and to then design, build, and launch the platform in anticipation of its founder cohort joining.
Project tasks included:
Research options for the tech stack and select the most appropriate one.
Cost analysis of ongoing community running costs.
Determine what the required member count is, based on subscription plans, whilst factoring in expected churn rates.
Design and create the community graphics and videos.
Design and create the community core digital course.
Create member 'Spaces' to host discussion groups and resource repositories.
Create marketing campaign to attract founder members.
Create onboarding process for new members (orientation).
Create email marketing campaigns for launch phase and for post-launch nurturing.
Create an affiliate program that members can join to promote to future members.
Create topics and tags to aid in-community search capability.
Design and create gamification of community (e.g. points earned, leaderboard)
End-to-end testing pre-launch.
Tech used
Kit
WordPress
FluentCommunity
FluentForms
FluentAffiliate
FluentCRM
FluentSMTP
Paymattic
Canva
Vimeo
Bunny
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Posted Oct 1, 2025
Designed and launched a subscription-based community platform for Kit.