Kokorko: Redefining Social Commerce in Ghana
Jeffrey Adjei
Kokorko: Redefining Social Commerce in Ghana
Kokorko is a social commerce platform by VerifiBuy, redesigned to empower African small businesses to sell smarter and safer.
Tools: Figma, Framer, Photoshop
Timeline: 6 months
Project Type: Mobile App, Web App
Team: 2 Developers, 2 Designers, 1 Project Manager
Role: Product Designer
Why Kokorko?
Social commerce is booming in Africa, but small businesses struggle to sell efficiently. Most rely on Instagram or WhatsApp without tools for tracking sales, building trust, or scaling.
Kokorko by VerifiBuy bridges this gap—letting sellers import products from Instagram, manage stores, and sell safely through escrow-powered transactions.
Who We Designed For
The Hustling Merchant: Juggling orders in DMs, losing track of payments.
The Growth Seller: Scaling fast, needs analytics & pro tools.
The Digital Shopper: Mobile-first, expects trust, speed, and clarity.
Research & Insights
Competitive analysis: Instagram Shops, Jumia, WhatsApp stores.
Informal testing with sellers & buyers.
Challenges Tackled
Mobile simplicity + advanced seller tools.
Seamless product upload (direct & Instagram import).
Clear onboarding for non-tech merchants.
Building buyer-seller trust.
Goals
Simplicity: Smooth onboarding & fast uploads.
Trust: Escrow, reviews, order updates.
Growth: Analytics to track performance.
Local Fit: Mobile money & wallet features.
Key Features
For Sellers:
Flexible uploads: manual + Instagram import
Analytics dashboard: sales, trends, customer behavior
Escrow & wallet: secure, trustworthy payments
Sellers can easily import product info from their instagram account.
Analytics Dashboard for Sellers
Merchant withdrawing funds from wallet
For Buyers:
Escrow payments until delivery confirmed
Real-time order tracking
Filtering and tracking of orders
VerifiBuy Escrow to ensure secure payment between buyers and sellers.
Impact & Reflection
Kokorko isn’t just e-commerce—it’s designed around the real lives of Ghanaian sellers and shoppers.
Learnings:
Flows matter: onboarding & uploads succeed with clear IA.
Trust is essential: escrow, reviews, updates drive adoption.
Balance is key: advanced tools must feel simple on mobile.
Next Steps:
More merchant testing
Refined analytics
Ongoing development toward full launch
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Posted Dec 4, 2025
Designed Kokorko app to enhance social commerce in Ghana through user-friendly features.
