Link: mista-oud

Tools: Figma, Framer, Photoshop, Capcut

Timeline: 1 Week

Role: Designer & Framer Developer

I redesigned the Mista Oud website to elevate its luxury perception, improve UX clarity, and enhance conversions. The original site had strong products, but the digital experience didn’t fully communicate its modern Middle Eastern luxury identity.

Improve luxury feel & modern premium perception

Increase conversion clarity

Improve UX hierarchy & readability

Clarify product value & benefits

Introduce emotional storytelling and stronger brand presence

Navigation felt visually unbalanced with too many items

Hero lacked emotion: just an image, no message

Typography didn’t match the luxury fragrance identity

Product value wasn’t clearly communicated

Product pages lacked hierarchy

A redesigned experience that communicates modern Middle Eastern luxury, improves clarity, deepens emotional storytelling, and creates a more intentional, premium shopping journey.