Designed an intuitive and user-friendly mobile application to streamline the blood donation process and increase donor engagement. Conducted comprehensive user research to understand the needs of both donors and blood banks. Developed user personas, journey maps, wireframes, interactive prototypes, and high-fidelity visual designs using Figma.
Key Deliverables:
User research report and personas
User journey maps
Low-fidelity and high-fidelity wireframes
Interactive prototypes
High-fidelity visual design mockups
Design system and style guide
Usability testing report
