Madame Labriski · Recipes, Shop & Podcast Website in Framer

Mériane Labrie, aka Madame Labriski, has been teaching Québec to bake with dates since 2012: cookbooks (350,000+ copies sold in Québec), 300+ talks, a podcast and a grocery line with no added refined sugar. Her website had to carry that whole world without getting lost in it.

Two sites that did not look alike (a buggy WordPress site and a separate Shopify store), and visitors lost in hundreds of pieces of content.

1. A homepage that shows everything. The homepage becomes a front door: everything she does at a glance, and every service and product gets its own page.

2. The shop inside the same site. No more jumping to another site to buy: products, books and boxes live in the same design, with the same menu, from the first screen to the cart.

3. 1,000+ pieces of content moved with zero data loss. I connected the new site to the old WordPress to transfer 475 recipes, 196 articles, 118 videos and 172 pages. Her team now manages everything on their own.

Full redesign: structure, UI design and Framer build

One site instead of two, with 600+ pages

Migration of the WordPress content into the Framer CMS

Shop, recipe, book, podcast, talks and contact pages

Fully responsive on desktop, tablet and mobile

A site that looks like her, that her team manages easily. First measurements: a homepage nearly 4 times lighter.

Live site: madamelabriski.com