Groupe Horizon · Food Consulting Website in Framer

Groupe Horizon is a food consulting firm based in Québec, founded by Baptiste Pelletingeas. The challenge: one website for three very different audiences (food businesses, individuals and communities) without losing a single, clear voice.

The design is built around the firm’s core idea, putting people back at the heart of food. Bold Oswald headlines, warm terracotta accents and black-and-white documentary photography give it an editorial, grounded feel. Each audience gets its own path, from the three entry doors on the homepage to dedicated pages.

Site structure with a dedicated path for each of the three audiences

UI design: typography, colour palette and documentary photo treatment

Framer build of 13 responsive pages and a CMS blog

Custom code components: an interactive farm-to-fork axis, a swipeable case-study carousel and an animated intersection diagram

A signature offer page (Audit+)

Structured data for search and launch on the client’s own domain

Live site: groupehorizon.net