Aura Supplement Brand Identity and Packaging Design

Aura – Women’s Hormone Supplement Essentials Brand Identity + Packaging Design Brand Approach

Aura wasn’t about creating just another supplement brand. It was about designing a feeling—one of balance, calm, and quiet confidence for women navigating everyday hormonal shifts.

Rather than leaning into clinical language or rigid wellness tropes, Aura focuses on emotional ease and approachability. The brand speaks gently, looks warm, and feels familiar—inviting women to reconnect with their bodies without pressure or perfection.

We began by shaping a visual and emotional language built around three core themes:

Balanced & Gentle Soft forms, rounded typography, and calming compositions reflect harmony and emotional steadiness—mirroring the balance Aura aims to support within.

Playful & Modern A light, friendly tone paired with contemporary layouts and expressive accents keeps the brand fresh, relatable, and human—never intimidating.

Warm & Reassuring Muted yet confident colors, comforting imagery, and thoughtful spacing create a sense of trust, care, and belonging.

This direction guided every design decision—from color and type to packaging and imagery. The result is a brand that feels like a companion, not a prescription. Aura stands as a modern wellness identity that supports women gently, consistently, and with heart.

Packaging Design The packaging is designed to feel warm, modern, and instantly comforting. A clear visual hierarchy makes the product purpose and benefits easy to understand at a glance, while soft illustrations, friendly iconography, and balanced color blocking add personality and emotional ease. The result is packaging that feels reassuring to hold, simple to trust, and visually distinctive within the women’s wellness space.

The supplement bottle is designed to feel gentle, reassuring, and easy to trust. Clean typography and a clear hierarchy highlight key benefits at a glance, while soft colors and subtle illustrations create a sense of balance and warmth. The result is a bottle that feels comforting to hold, simple to understand, and instantly recognizable on the shelf—designed to support women’s wellness with clarity and care.

Aura is a gentle, modern supplement designed to support women’s hormonal balance, calm, and everyday well-being. Made with thoughtfully chosen ingredients, it helps restore harmony and clarity while fitting seamlessly into your daily routine.

With a warm, approachable design and clear, simple packaging, Aura turns wellness into a comforting ritual—modern, friendly, and easy to trust.

Thank you!

If you’re ready to build a brand that feels thoughtful, distinctive, and truly yours, let’s connect below.