Interface to the Brand: Launched more than a marketing site; it serves as the complete interface to the Lexa Studio brand, capturing their story and content ecosystem.

Rapid Publishing: Established a CMS architecture that enables the team to publish new content and features in minutes, not sprints.

Future-Proof Design: The system is now easy to expand for upcoming product roadmap features.

A site that feels like what Lexa Studio is: intelligent, scalable, and beautifully built.

Product-First Approach: We treated the marketing site as a product, ensuring it behaves like the Lexa Studio platform: interactive, contextual, and frictionless.

System Thinking Methodology: We mapped every page and function into a modular, reusable system.

Scalable Architecture: Designed scalable CMS templates for all content, including core features (Lexa Studio AI, Create Mode, Expert Marketplace) and growth assets (Tools, Plays, Case Studies).

Lexa Studio wasn’t just a web project for me, it was a design systems challenge wrapped in a startup sprint. We didn’t just build their site; we built the structure that will carry their story for years. It’s the kind of project I love most where design, product, and story move as one.