Jefit - Fitness mobile app loved by 8M users
Zoie Zhu
Enhancing User Experience and Revenue for Jefit Fitness App
I worked as the Founding UX/UI Designer for Jefit, a fitness mobile app with 8 million usersMy goal was to enhance user experience and increase revenue through strategic design improvements.
Problem
The app lacked a cohesive design system, which led to inconsistent aesthetics and hindered feature development like dark mode. Additionally, the onboarding process was inefficient, affecting user engagement and revenue growth.
My Contributions
I introduced a comprehensive PR tracking and volume progress feature. I established Jefit's first design system, unifying the app's aesthetics and facilitating the transition to dark mode. I also redesigned the onboarding process.
Outcomes
My contributions led to a 40% increase in revenue and improved the Net Promoter Score by 1.4. The unified design system and enhanced onboarding process significantly boosted user satisfaction and engagement.
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Posted Apr 5, 2023
I worked as the Founding UX/UI Designer at Jefit - fitness mobile app with 8 million usersMy goal was to enhance user experience through strategic improvements.
