Brand Strategy

Brand Identity Design

Packaging Design

Print Design

Based on my research and insights, I brainstormed several concepts that captured the playful spirit of Silly Kittens. My focus was on:

Creating a word mark that incorporates wiggly lines to represent the playful movements of cats.

Designing a visual identity that balances minimalism with artistic flair, using a soft color palette.

Symbolism: I used wiggly lines to mimic a cat’s playful and curious behavior, creating a sense of movement within the logo.

Color Palette: The logo features a predominantly white and grey theme, with subtle accents of baby colors like soft pinks, blues, and yellows to convey warmth and friendliness.

Minimalism: The overall design is kept simple and clean, with a focus on artistic elements that don’t overwhelm the viewer.

This case study demonstrates my ability to understand and creatively address branding challenges. By blending minimalism with artistic flair, we delivered a brand identity for Silly Kittens that is both fun and memorable, resonating with their target audience.