Orach
Jawad Masood
DELIVERABLES
Brand Identity Design
Packaging Design
Print Design
The Challenge: Merging Cinematic Beauty with Playful Professionalism
Orach, a premier photography brand known for its stunning cinematic photos, faced a unique challenge. While their imagery was professional and cinematic, they wanted a brand identity that conveyed a sense of playfulness without compromising on professionalism. The goal was to create a logo and wordmark that were unique, memorable, and aligned with their vision of capturing beautiful, dynamic moments.
Approach: Crafting a Unique Brand Identity
I began by understanding Orach’s brand values and target audience. This involved:
Conduct in interviews with the Orach to understand their vision and brand personality.
analyzing their portfolio to understand the essence of their cinematic photography.
identifying key elements that make Orach’s work stand out: dynamic, professional, yet approachable.
The Result: A Memorable and Balanced Brand Identity
The final design successfully merged Orach’s cinematic elegance with a touch of playfulness. The logo and wordmark were: Unique and Memorable: The distinctive design elements made the brand instantly recognizable. Professional Yet Approachable: The balance of professional typography with playful touches that reflect the brand’s persona Versatile: The logo and wordmark were adaptable across various mediums, from business cards and social media to large-scale prints.
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Posted Sep 21, 2024
Brand strategy for Orach, A cinematic elegance with a touch of playfulness identity.
