Brand Identity for a start-up company that was designing a darkroom in a box. While also designing the product, I created a complete brand identity starting with the logo. The following graphics sum-up the process of designing and creating this box.

Client Name: Obscura Development Team

Industry: Photography & Technology

Project Name: Obscura Brand Development

Deadline: October 2021-April 2022

Create a visually stunning design that attracts attention and stands out among competitors.

Reflect our brand identity and core values through thoughtful design elements.

Engage the target audience by evoking positive emotions and curiosity.

Clearly communicate the project's message and desired action to the viewers.

Ensure the design is versatile and can be applied across various marketing platforms, including print and digital media.

Demographics: Photographers interested in film photography and at home print options.

Age range: 17-60

Location: Continental US, potentially further.

Socio-economic background: None in-specific but, generally lower to middle class.

Select a harmonious color scheme that aligns with our brand identity.

Utilize vibrant colors to evoke a sense of energy and enthusiasm.

Incorporate subtle gradients or color transitions for added depth and visual interest.

Choose legible fonts that reflect our brand's personality (e.g., modern, elegant, playful).

Experiment with font combinations to create a visually pleasing hierarchy.

Ensure the typography is easily readable across different mediums and sizes.

Integrate visually striking images or illustrations that resonate with our target audience.

Emphasize high-quality visuals that enhance the overall design.

Consider incorporating original illustrations or custom graphics to add uniqueness.

Create a balanced and visually pleasing layout that guides the viewer's eye.

Utilize whitespace effectively to enhance readability and visual impact.

Experiment with different composition techniques (e.g., grids, asymmetry) to create visual interest.

Incorporate our logo and adhere to our brand guidelines.

Maintain consistency with our brand colors and fonts.

Ensure the design aligns with our brand's tone and values.