IVORY COLLECTION is a winter wear founded by brothers who grew up on a snowy mountain and wanted to preserve that essence of their heritage while exploring a new and exciting adventure of the luxury outdoor clothing market.

The goal here was to transition the brand's persona from a small town traditional business to a more dynamic market, targeting a more vibrant and audacious audience.

As the sole strategist and designer on the project, I was tasked with defining and communicating this transition through its visual language.

To represent their heritage while embracing the modern look that communicates their new vision, I implemented the brand logo mark which is a stamp like illustration of the trees found around their childhood home, as well as the logo type which implements bold strong edges in a custom serif font that illustrates a strong background, but is also minimal and clean highlighting the brand's luxurious essence.

I also built the visual identity around natural tones to express its grounded simplicity, and embody a clean and stripped down approach to brand collaterals.

Thanks for making it this far :)