Visual Feeder Webdlow Design and Development

Visual Feeder approached me with a clear vision: they wanted to elevate their existing Webflow website to better showcase their groundbreaking projector-based advertising technology. As a cutting-edge DOOH (digital out-of-home) platform, Visual Feeder transforms storefronts into dynamic ad spaces using projection mapping. My task was to translate this innovative real-world experience into a compelling and interactive web presence.

I started by auditing their current Webflow setup, identifying areas where motion and storytelling could better reflect the uniqueness of their technology. Leveraging GSAP, I crafted smooth, scroll-triggered animations that mimic the dynamic feel of live projections—bringing content to life as users navigate the site. Subtle micro-interactions were added to highlight key data points and case studies, making the browsing experience more immersive and informative.

To visually communicate the technology itself, I integrated custom 3D render presentations of the projection systems in action. These renders help visitors immediately grasp the scale and impact of Visual Feeder’s solutions, even before seeing them live. The end result is a Webflow-powered site that not only looks polished but feels as innovative as the product it represents — merging high-performance web design with storytelling-driven motion.

This project is a great example of blending design, animation, and 3D to help a cutting-edge tech company stand out in a crowded market.