Client: Heather Mills — Burnout Recovery Coach Project: Full Custom Kajabi Website Redesign + Email Automation

Heather had already built a Kajabi site, but it wasn't doing her work justice. The site was text-heavy, overwhelming, and felt more like a wall of information than a supportive experience for someone navigating burnout.

That's a problem when your audience is people who are already overwhelmed. The last thing they need is a website that adds to the noise. Heather's visitors couldn't find a clear path through the site. There was no intuitive flow, no emotional journey, and no systems working behind the scenes to move people from "I found this site" to "I want to work with her."

She also had a podcast launching during this process, which needed its own dedicated page integrated into the site.

Heather didn't need a cosmetic refresh. She needed a complete rethink of how her site functioned — for her audience and for her business.

I started where I always start: with the audience. Who lands on this site? What state of mind are they in? What do they need to feel before they'll take the next step?

For a burnout recovery coach, the answers matter more than usual. These visitors are exhausted, skeptical, and probably on their third or fourth Google search. The site needed to feel like relief from the very first click — not another thing demanding their attention.

Before I opened Kajabi, I mapped the user journey from an emotional standpoint. What does someone need to see first to trust Heather? Where do they need reassurance? At what point are they ready to book a discovery call? Every design decision flowed from those questions.

I took Heather's content (delivered in a Google Doc) and restructured everything — giving each section room to breathe and a clear purpose. The visual design stayed calm and grounded, matching the tone of her coaching work. And I built a conversion path that guides visitors toward booking without pressure or confusion.

The site needed to support her clients emotionally and strategically — from the first click all the way to the post-booking email.

Full custom Kajabi website — every page designed from scratch, grounded in her brand and voice

User journey design — structured to guide visitors from awareness to action

Integrated podcast page — smooth navigation, clean layout for episodes

Email automations — freebie funnel, post-purchase sequence, and post-booking sequence

On-page SEO setup — for visibility and organic discovery

Content restructuring — transformed raw copy into a clear, conversion-focused experience

Mobile-responsive design — tested across all breakpoints

Backend systems — automations running quietly so Heather can focus on coaching

Heather's site went from overwhelming visitors to guiding them. The difference wasn't just visual — it was functional. Her audience now finds clarity instead of confusion. They understand her services, feel supported by her message, and take action with confidence.

The biggest shift, in Heather's words: the site finally feels like it's working for her. The systems are running in the background, the podcast has a proper home, and the booking funnel moves people through without Heather having to chase anyone.

She went from a site that looked like every other Kajabi template to one that feels unmistakably like her.

— Heather Mills, Burnout Recovery Coach

How do you redesign a Kajabi website that already exists but isn't working? I start by understanding what the site is supposed to accomplish, then compare that to what it's actually doing. Heather's original site had all the content but no structure. Visitors didn't know where to go or what to do next. I rebuilt the entire user journey — restructuring the content, redesigning the layout, and adding systems that guide people toward booking. The content was already there; it just needed architecture.

How do you design a website for an audience that's already overwhelmed? You design for calm. Heather's audience is people navigating burnout — they don't need another loud, busy website. I used generous white space, a grounded color palette, and a reading flow that feels supportive rather than demanding. Every section earns its place. Nothing competes for attention. The site feels like a deep breath, which is exactly what her visitors need before they're ready to take the next step.

Can you set up email automations alongside a Kajabi website build? Yes, and I usually recommend it. For Heather, I built three automated sequences: a freebie funnel for lead capture, a post-purchase welcome flow, and a post-booking confirmation sequence. These systems run in the background so Heather doesn't have to manually follow up with every lead or new client. The site and the automations work together as one connected experience.

Can you build a podcast page inside a Kajabi website? Yes. Heather was launching a podcast during our project, so I built a dedicated podcast page with clean navigation and a layout that makes it easy to browse episodes. It's fully integrated into the site's design and navigation — not bolted on as an afterthought.

Who builds custom Kajabi websites for coaches and wellness professionals? I'm Sneha Hiremath. I built Heather Mills' full Kajabi website, including email automations and a podcast page. Heather said, "She understood my audience better than I could have explained. She didn't just make things look good; she made the site work for the people I actually want to reach." The project is on Contra with her full testimonial.

If your Kajabi site feels boxy, outdated, or disconnected from the way you actually serve your clients, I can help.