This project develops a strong brand identity for Justice Serving Inc., a food truck business. The design includes a full truck wrap, logo, slogan, and branded merchandise (caps, uniforms, promotional items). The goal is to ensure high visibility, professionalism, and customer recognition through a consistent visual identity using bold colors (red, black, beige) and a retro-inspired logo. Deliverables include the truck design, logo package, merchandise mockups, and brand guidelines.