Yardball is the viral backyard/tailgate toy that came from well known KC brand the Sandlot goods. The client had no previous brand material for the specific product that the wanted to separate from their original brand. So the challenge was to create a inticing and CRO optimized website with sick branding and have one source of truth for all contacts and requests as well as a place where users' questions could be answered.

Redesigned Yardball’s digital presence from the ground up—creating a playful, elevated experience that mirrors the product’s charm. Led UX/UI design, visual identity, and web development to ensure a cohesive, responsive site that feels fun, polished, and easy to shop. The result: a brand that bounces off the screen.

💡 Our Approach: We set out to elevate Yardball’s digital presence with a bold yet approachable brand experience that captures the playfulness of the product and the nostalgia of backyard fun:

Vintage Aesthetic: Inspired by vintage sports aesthetics and honest materials.

Playful & Functional: A site that’s both visually engaging and easy to navigate.

Brand Personality First: Designed to reflect the laid-back, inclusive spirit of Yardball.

Refined the brand’s color palette with warm neutrals and bold accent tones.

Selected modern, friendly typography to reflect the product’s playful nature.

Designed layouts and visuals to highlight product texture, outdoor lifestyle, and movement.

Designed a responsive, mobile-first eCommerce site with custom UI elements.

Created clear product pages with strong storytelling and lifestyle imagery.

Focused on clean structure, quick load times, and intuitive navigation.

📊 The Results: +80% Improved Conversion Flow: Simplified design helped users get to checkout faster.

+50% Stronger Brand Storytelling: Visual and copy elements worked in tandem to tell Yardball’s origin and purpose.

Elevated Brand Feel: A more premium, yet playful presentation resonated with new customers.

Check them out here! : Yardball.com ↗️