Una scuola grande come il mondo: A Visual Identity for Change

In the world of digital communication, the visual identity of an educational project is not just a combination of colors and fonts—it is a visual narrative that must convey values, objectives, and impact. With this awareness, I developed and curated the entire graphic and social media design for "Una Scuola Grande come il Mondo," an initiative aimed at transforming education into an inclusive, innovative, and global experience.

"Una Scuola Grande come il Mondo" is an initiative that seeks to create educational spaces where diversity is seen as a resource rather than a barrier. Through non-formal learning methodologies and innovative pedagogical approaches, the project aims to equip students with the tools to engage with the world critically and openly.

The primary challenge in designing the visual identity was striking a balance between accessibility, inclusivity, and an engaging visual language that could connect with a broad and diverse audience. The brand identity I developed is based on:

Institutional yet vibrant colors, evoking the energy of learning and cultural diversity while maintaining a sense of coherence and professionalism.

Readable and modern typography, ensuring accessibility and clear communication in line with best practices in inclusive design.

Custom graphic elements and illustrations, representing the diversity of educational experiences and the many stories the project seeks to tell.

Beyond visual identity, I developed and implemented a social media strategy aimed at fostering an active and engaged community. This involved:

Creating graphic templates for posts and stories, ensuring consistency and recognizability in the feed.

Developing educational and awareness-raising content, using clear visual language to facilitate understanding and sharing.

Structuring an editorial plan, with regular features and dynamic content to maintain audience interest.

Maintaining constant interaction with the community, fostering authentic dialogue and strengthening participation.

The graphic and social media design of "Una Scuola Grande come il Mondo" is not just a stylistic exercise but a communication ecosystem designed to amplify the project's impact. Design becomes a bridge between the initiative and its audience, making its educational mission more immediate and engaging.

Through thoughtful design and a targeted communication strategy, this work demonstrates how graphic design can be a vital tool for spreading social and cultural projects. It is not just about aesthetics but about creating a visual language capable of inspiring and mobilizing people.