Birgül Göralcan | Social Media by Kübra Yıldırım

Birgül Göralcan | Social Media

Kübra Yıldırım

Graphic Designer

Content Creator

Social Media Manager

Adobe Photoshop

Facebook Business Manager

Instagram

As the Birgül Göralcan brand, we continuously updated our strategies to establish a strong presence on social media and provide valuable content to our followers. The information shared in this presentation served as a summary of the successes our brand achieved on social media, and we aimed to achieve even more success in the future. 🤩

Brand Introduction

Birgül Göralcan brand emerged in 2016 with the concept of "ready couture," embracing a design philosophy that blends metropolitan life with family ties and appeals to those who love exotic travels and uphold classic values.

Social Media Strategy:

Target Audience Definition: Our target audience consists of women who embrace metropolitan life, love to travel, have an interest in jewelry design, and prefer high-quality ready-to-wear products.

Platform Selection: Our main focus is on visual platforms such as Instagram and Pinterest, emphasizing the aesthetic and style of our brand.

Content Management:

Thematic Content Planning: We create content with special themes for each collection, highlighting the story and design philosophy of our brand.

Engagement and Participation: To increase follower engagement, we share various interactive content, polls, and posts encouraging user comments.

Design and Aesthetics:

Avoiding Visual Inconsistency: By maintaining a color palette and design language that reflects the aesthetic of our brand, we ensure visual consistency.

Seasonal and Thematic Designs: We continuously offer new and intriguing content to our followers by creating special designs for each collection and occasion.

Statistical Evaluation:

Follower Analysis: We regularly evaluate follower numbers, interaction rates, and content performance using social media analytics tools.

Campaign Effectiveness: We measure the impact of our campaigns and promotions on social media and adjust our strategies accordingly.

Results and Future Plans:

Achievements: We highlight the successes achieved on social media through our implemented strategies and designs.

Future Goals: We share our plans for the upcoming period, focusing on increased interaction, new follower acquisition, and brand awareness.