Birgül Göralcan | Social Media
Kübra Yıldırım
As the Birgül Göralcan brand, we continuously updated our strategies to establish a strong presence on social media and provide valuable content to our followers. The information shared in this presentation served as a summary of the successes our brand achieved on social media, and we aimed to achieve even more success in the future. 🤩
Brand Introduction
Birgül Göralcan brand emerged in 2016 with the concept of "ready couture," embracing a design philosophy that blends metropolitan life with family ties and appeals to those who love exotic travels and uphold classic values.
Social Media Strategy:
Target Audience Definition: Our target audience consists of women who embrace metropolitan life, love to travel, have an interest in jewelry design, and prefer high-quality ready-to-wear products.
Platform Selection: Our main focus is on visual platforms such as Instagram and Pinterest, emphasizing the aesthetic and style of our brand.
Content Management:
Thematic Content Planning: We create content with special themes for each collection, highlighting the story and design philosophy of our brand.
Engagement and Participation: To increase follower engagement, we share various interactive content, polls, and posts encouraging user comments.
Design and Aesthetics:
Avoiding Visual Inconsistency: By maintaining a color palette and design language that reflects the aesthetic of our brand, we ensure visual consistency.
Seasonal and Thematic Designs: We continuously offer new and intriguing content to our followers by creating special designs for each collection and occasion.
Statistical Evaluation:
Follower Analysis: We regularly evaluate follower numbers, interaction rates, and content performance using social media analytics tools.
Campaign Effectiveness: We measure the impact of our campaigns and promotions on social media and adjust our strategies accordingly.
Results and Future Plans:
Achievements: We highlight the successes achieved on social media through our implemented strategies and designs.
Future Goals: We share our plans for the upcoming period, focusing on increased interaction, new follower acquisition, and brand awareness.
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Posted Jan 9, 2024
Birgül Göralcan Social Media Strategy and Content Management
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