Artış Collection

Artış Collection is the women's lingerie brand of İpekyolu Tekstil, operating since 1985. It encompasses a wide collection, including pajamas, nightgowns, morning gowns, postpartum sets, and trousseau sets.

Defining the Target Audience: Artış Collection's target audience consists of a broad spectrum of women interested in elegant and comfortable women's lingerie.

Variety of Platforms: Our main focus is on Instagram and Pinterest, actively using these visually-oriented platforms to effectively showcase our content.

Thematic Content Planning: We create content with special themes for each product category, emphasizing the brand's story and product diversity.

Engagement and Participation: To increase follower engagement, we share various interactive content, polls, and posts encouraging user comments.

Reflecting Brand Identity: In our visual designs, we maintain a color palette and design language that reflects the brand's aesthetic and style, ensuring visual consistency.

Seasonal and Thematic Designs: We continuously offer new and intriguing content to followers by creating designs suitable for each season and special occasions.

Follower Analysis: We regularly evaluate follower numbers, interaction rates, and content performance using social media analytics tools.

Campaign Effectiveness: We measure the impact of our campaigns and promotions on social media and adjust our strategies accordingly.

Achievements: We highlight the successes achieved on social media through our implemented strategies and designs.

Future Goals: We share our plans for the upcoming period, focusing on increased interaction, new follower acquisition, and brand awareness.

At Arış Collection, we continuously update our strategies to establish an effective presence on social media and provide valuable content to our followers. The information shared in this presentation served as a summary of the successes our brand achieved on social media in the past, and we aimed to achieve even more success in the future.