Helped Edtech brand to increase their Lead Conversion by 30%
Vaibhav Chaporkar
Performance Marketing & Content Strategy for Endeavor Magic
Objective
Generate high-quality leads and conversions for Endeavor Magic’s CAT 2025 and other test prep courses.
Build a strong online presence through a mix of performance marketing and content marketing.
Optimize ad spend, improve conversion rates, and scale student enrollments.
Scope of Work
1. Performance Marketing
1.1 Paid Advertising Strategy
Platforms: Meta Ads (Facebook & Instagram), Google Ads (Search & Display), YouTube Ads.
Target Audience:
CAT 2025 aspirants.
Students in their final year of college.
Working professionals looking for MBA opportunities.
Campaign Types:
Lead Generation Ads (Forms & Landing Pages).
Retargeting Ads for engaged users.
Google Search Ads targeting CAT-related keywords.
Video Ads for awareness and engagement.
1.2 Landing Page Optimization
High-converting landing pages for lead capture.
A/B testing of different copy and CTA placements.
Integration of tracking pixels for accurate data analysis.
1.3 Funnel Development & CRO
Lead nurturing email and WhatsApp automation.
Retargeting based on user behavior.
Free demo class/webinar funnel for increased conversions.
2. Content Marketing
2.1 Organic Social Media Growth
Platforms: Instagram, LinkedIn, Twitter, YouTube.
Content Strategy:
Exam preparation tips & strategies.
Student success stories and testimonials.
Engaging quizzes & Q&A sessions.
Webinar and course promotions.
Carousel posts, Reels, YouTube Shorts.
2.2 Blog & SEO Optimization
Monthly blog posts on CAT prep strategies, exam analysis, and student success stories.
Keyword-optimized content to rank higher on Google.
Backlinking and internal linking for improved SEO.
2.3 Video Content Production
Short-form content for Instagram & YouTube Shorts.
Explainer videos on CAT preparation techniques.
Behind-the-scenes and faculty insights.
Like this project
Posted Mar 7, 2025
30-40% increase in inquiries. Optimized for better cost per lead 2x increase in engagement in 3 months 50% increase in organic visitors.
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Timeline
Mar 1, 2024 - Dec 8, 2024
