Helped Edtech brand to increase their Lead Conversion by 30%
Ad Copywriter
Facebook Ads Manager
Performance Marketing Specialist
Google Ads
HubSpot
Education
Performance Marketing & Content Strategy for Endeavor Magic
Objective
Generate high-quality leads and conversions for Endeavor Magic’s CAT 2025 and other test prep courses.
Build a strong online presence through a mix of performance marketing and content marketing.
Optimize ad spend, improve conversion rates, and scale student enrollments.
Scope of Work
1. Performance Marketing
1.1 Paid Advertising Strategy
Platforms: Meta Ads (Facebook & Instagram), Google Ads (Search & Display), YouTube Ads.
Target Audience:
CAT 2025 aspirants.
Students in their final year of college.
Working professionals looking for MBA opportunities.
Campaign Types:
Lead Generation Ads (Forms & Landing Pages).
Retargeting Ads for engaged users.
Google Search Ads targeting CAT-related keywords.
Video Ads for awareness and engagement.
1.2 Landing Page Optimization
High-converting landing pages for lead capture.
A/B testing of different copy and CTA placements.
Integration of tracking pixels for accurate data analysis.
1.3 Funnel Development & CRO
Lead nurturing email and WhatsApp automation.
Retargeting based on user behavior.
Free demo class/webinar funnel for increased conversions.
2. Content Marketing
2.1 Organic Social Media Growth
Platforms: Instagram, LinkedIn, Twitter, YouTube.
Content Strategy:
Exam preparation tips & strategies.
Student success stories and testimonials.
Engaging quizzes & Q&A sessions.
Webinar and course promotions.
Carousel posts, Reels, YouTube Shorts.
2.2 Blog & SEO Optimization
Monthly blog posts on CAT prep strategies, exam analysis, and student success stories.
Keyword-optimized content to rank higher on Google.
Backlinking and internal linking for improved SEO.
2.3 Video Content Production
Short-form content for Instagram & YouTube Shorts.
Explainer videos on CAT preparation techniques.
Behind-the-scenes and faculty insights.
Like this project
0
Posted Mar 7, 2025
30-40% increase in inquiries. Optimized for better cost per lead 2x increase in engagement in 3 months 50% increase in organic visitors.
Likes
0
Views
0
Timeline
Mar 1, 2024 - Dec 8, 2024
TagsWhatsApp
Ad Copywriter
Facebook Ads Manager
Performance Marketing Specialist
Google Ads
HubSpot
Education
Study Abroad Consultancy increase in leads generation
Helped Ecommerce brand to grow their sales and revenue upto 3x