Study Abroad Consultancy increase in leads generation
Vaibhav Chaporkar
Project Proposal: Performance Marketing & Content Strategy for Careerline Education
Objective
Increase lead generation and conversions for Careerline Education’s international admissions advisory services.
Establish a strong online presence through content marketing and performance marketing.
Optimize ad spend and improve campaign ROI.
Scope of Work
1. Performance Marketing
1.1 Paid Advertising Strategy
Platform Selection: Meta Ads, Google Ads, LinkedIn Ads
Audience Targeting:
Students interested in studying abroad.
Parents of prospective students.
Working professionals considering higher education.
Campaign Types:
Lead Generation Ads (Forms, Landing Pages)
Retargeting Campaigns
Search & Display Ads for Google
Video Ads for Awareness
1.2 Landing Page Optimization
Design and copywriting for high-converting landing pages.
A/B testing for form optimization.
Implementation of tracking pixels for better attribution.
1.3 Funnel Development & CRO
Lead magnet creation (free guides, webinars, consultation calls).
Nurture email sequences for better conversion.
WhatsApp automation for direct engagement.
2. Content Marketing
2.1 Organic Social Media Growth
Platforms: Instagram, LinkedIn, Twitter, YouTube
Content Formats:
Student success stories/testimonials
Educational posts on admissions, visas, and university selection.
Webinar promotions & live Q&As.
Carousel posts, Reels, and YouTube Shorts.
2.2 Blog & SEO Optimization
Monthly high-ranking blogs on studying abroad.
SEO strategy to increase organic traffic.
Backlinking & keyword strategy.
2.3 Video Content Production
Editing and repurposing student interviews/testimonials.
Short-form content for Instagram and YouTube.
Animated explainer videos for FAQs.
KPIs & Success Metrics
Leads Generated: 20-30% increase in qualified leads.
Ad CTR & CPC: Optimize below industry benchmark.
Social Media Growth: 2x engagement within 3 months.
Website Traffic: 40% increase in organic visitors.
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Posted Mar 7, 2025
20-30% increase in qualified leads. Optimize below industry benchmark. 2x engagement within 3 months. 40% increase in organic visitors.
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Timeline
Aug 1, 2024 - Mar 7, 2025
