Study Abroad Consultancy increase in leads generation
Creative Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Google Analytics
Education
Project Proposal: Performance Marketing & Content Strategy for Careerline Education
Objective
Increase lead generation and conversions for Careerline Education’s international admissions advisory services.
Establish a strong online presence through content marketing and performance marketing.
Optimize ad spend and improve campaign ROI.
Scope of Work
1. Performance Marketing
1.1 Paid Advertising Strategy
Platform Selection: Meta Ads, Google Ads, LinkedIn Ads
Audience Targeting:
Students interested in studying abroad.
Parents of prospective students.
Working professionals considering higher education.
Campaign Types:
Lead Generation Ads (Forms, Landing Pages)
Retargeting Campaigns
Search & Display Ads for Google
Video Ads for Awareness
1.2 Landing Page Optimization
Design and copywriting for high-converting landing pages.
A/B testing for form optimization.
Implementation of tracking pixels for better attribution.
1.3 Funnel Development & CRO
Lead magnet creation (free guides, webinars, consultation calls).
Nurture email sequences for better conversion.
WhatsApp automation for direct engagement.
2. Content Marketing
2.1 Organic Social Media Growth
Platforms: Instagram, LinkedIn, Twitter, YouTube
Content Formats:
Student success stories/testimonials
Educational posts on admissions, visas, and university selection.
Webinar promotions & live Q&As.
Carousel posts, Reels, and YouTube Shorts.
2.2 Blog & SEO Optimization
Monthly high-ranking blogs on studying abroad.
SEO strategy to increase organic traffic.
Backlinking & keyword strategy.
2.3 Video Content Production
Editing and repurposing student interviews/testimonials.
Short-form content for Instagram and YouTube.
Animated explainer videos for FAQs.
KPIs & Success Metrics
Leads Generated: 20-30% increase in qualified leads.
Ad CTR & CPC: Optimize below industry benchmark.
Social Media Growth: 2x engagement within 3 months.
Website Traffic: 40% increase in organic visitors.
Like this project
0
Posted Mar 7, 2025
20-30% increase in qualified leads. Optimize below industry benchmark. 2x engagement within 3 months. 40% increase in organic visitors.
Likes
0
Views
0
Timeline
Aug 1, 2024 - Mar 7, 2025
Tags
Creative Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Google Analytics
Education
Helped Ecommerce brand to grow their sales and revenue upto 3x
Helped Edtech brand to increase their Lead Conversion by 30%