The client wanted to break the mold on LinkedIn, and they weren’t shy about it. Their goal? Stand out in a sea of boring corporate content. They needed someone who gets their audience [Gen Z -young adults] and could create content that actually speaks their language.

They weren’t looking for polished buzzwords or thoughtful leadership posts. They wanted bold. Relatable. Unconventional. Content that stops the scroll and makes people say, “Wait, did they just post that on LinkedIn?”

In simpler words, the client goal is...

F*ck being corporate on LinkedIn.

Content Ideation

Copywriting

Create the simple visuals

Scheduling

Optimisation