The client is launching a new property and wants to spread the word in a fresh, creative way that avoids clichés and hard-sell tactics. They’re aiming to connect with first-time homebuyers, especially young working adults, by creating relatable and engaging ads. The goal is to make ads that potential buyers can relate to without coming off as pushy.

From brainstorming video ideas and crafting episode titles to scripting, pitching, and working closely with directors and clients, I've been hands-on every step of the way. I’ve also launched campaigns and collaborated with media buyers to achieve the desired results. Taking campaigns from start to finish has been incredibly rewarding, and I've loved every moment of it—especially seeing those ideas come to life!