Jnana Mandiram | Rebranding

Jnana Mandiram is a temple dedicated to spiritual growth and enlightenment. It serves as a sanctuary for individuals seeking wisdom, inner peace, and a deeper connection with the divine. The temple is rooted in Hindu traditions and offers various programs and activities that promote spiritual development, including meditation, yoga, and philosophical teachings.

The Jnana Mandiram temple faced the challenge of modernizing its visual identity to resonate with a contemporary audience while preserving its rich heritage and spiritual essence. The existing brand identity did not fully capture the temple's evolving role as a dynamic and inclusive spiritual center. The challenge was to create a new visual identity that would convey the temple's core values of enlightenment, harmony, and connection with nature, and make it more accessible and appealing to both existing members and potential new visitors seeking spiritual growth.

Concept: The rebranding was based on the temple's founding principles, its iconographic elements, and Hinduism archetypes, aiming for a balance between contemporary, minimalist traits and natural elements.

Typography: Used Domus Titling for the temple's signature, with modern and rounded traits for a light, simple, and accessible look. Denderon was used for titles, adding a traditional, calligraphic aspect, and Catamaran was chosen for body text, maintaining a contemporary and light impression.

Color Palette: Introduced colors that reference natural materials like earth and fire, and introduced icons that allude to light and the lotus flower, reinterpreted playfully.

Icons: Developed two icons based on the Lotus flower element to be used alongside the brand's signatures, reinforcing the visual unity across various elements and applications.

Brand guidelines manual

Updated logo and brand signatures

Typography and color scheme

Branding assets for digital and print use

The rebranding has provided the Jnana Mandiram temple with a visual identity that is both modern and rooted in its traditional principles, enhancing its appeal to contemporary seekers while preserving its spiritual essence, in time for it's 50 year anniversary celebration.