Velvet Bunny I got a brief

Velvet Bunny

I got a brief for a soft and contemporary fabric brand.

The brief?

Create a distinctive identity that communicates softness, comfort, elegance, and a gentle sense of personality while positioning the brand as a modern choice for premium fabrics and textile products.

Here's how I brought Velvet Bunny to life:

• I explored the idea of softness through the bunny as a visual symbol, using its gentle and approachable character to create an identity that feels warm, comforting, and memorable.

• We established a mission: Create beautiful, comfortable fabric experiences that bring softness, quality, and personality into everyday spaces and products.

• Shaped a vision: To become a recognizable textile brand known for its refined materials, contemporary aesthetic, and ability to make everyday fabrics feel special.

• Designed a minimalist bunny emblem using smooth, continuous lines that create a sense of softness and movement. The simplified facial details keep the mark friendly and modern while making it highly versatile across different brand applications.

• Developed a delicate visual identity built around soft pastel tones with subtle green and pink transitions, reflecting comfort, warmth, freshness, and understated elegance.

• Paired the emblem with a clean geometric wordmark and a handwritten "Bunny" detail, creating an interesting contrast between modern structure and a more personal, handcrafted character.

The result?

A charming and contemporary brand identity that gives Velvet Bunny a distinct personality within the fabric and textile space. The combination of soft colors, graceful linework, and playful typography creates a brand that feels approachable while still maintaining a polished and premium appearance.

The client's reaction?

"It feels so soft and inviting, exactly the emotion we wanted people to associate with Velvet Bunny. The bunny symbol is simple but has so much personality, and the color treatment makes the whole identity feel beautifully gentle."