Meditating Mango | creando recetas, trabajo de trauma y movimie…
Victoria Sagardía
Overview 🔎
The newest addition to the Meditating Mango project features exclusive content for all who want to support their mental health through food. Subscribers get access to plant-based recipes, trauma healing insights, and trauma-informed movement and yoga sequences for all body types and needs.
How do I get people to talk about mental health? (AKA my biggest issue with this project)
Most people don't want to talk about mental health in general. And the people who do, often don't have access to quality mental health resources, or are terrified to read anything that feels new about mental health, due to that ever-hanging "what if it doesn't work?"
Trauma-informed care, and trauma therapy, are often looked upon like some kind of fringe, unproven, or even trite practice. That, or it's seen as a super negatively-focused practice that will essentially be a huge downer, without really solving anything, or making you feel any better. While this project provides ways to support your mental health and trauma recovery through small practices throughout your day (from the food that you eat, to the way that you breathe), simply writing about it without a visual aid is not enough to convey the richness of trauma-informed living.
So, I've included a wide array of beautiful, colorful visual aids for each recipe and insight, as a way of guiding the sensory experience and making it a comforting one.
Goals/Requirements: • Content has to be accessible to a wide range of privilege • Content needs to be culturally competent • Content must reach the people it will benefit
Process 🛣
This project is still underway, and in the process of developing and finding its audience. Currently, I am looking for collaborators that wish to find out more about this project and with which to share audiences and skills. I am also developing an email marketing plan and social media marketing strategy.
Before publishing the page, I spent several months conducting research on my audience's needs, and polling followers about the kind of content they'd like to see. The content plan and current page is the result of those polls.
Results 🎁
The page is up and running and has its first subscribers! Every subscriber that signs up for any of the plans before January 25, will receive a free gift.
"In the context of (trauma-informed) yoga, we often hear the same refrain: “Yoga is for all bodies.” Yet from my experience, there are very few teachers who embody this principle in their daily practice. In this sense, Victoria is a treasure.
Yolanda client
Takeaways 📣
Sales are not about tricking people into buying something, but about being able to meet a need within the population you're addressing. Reaching the right audience that will benefit from what you have to give is key.
2022
