SummaUp had a vision and the medical expertise to provide solutions to drastically improve their clients' health and wellbeing. What they needed

Reduced CAC (Customer Acquisition Cost) by 67% within months

34% form conversion rate increase within weeks

Improved CX (Customer Experience) proven by client feedback

Improved team clarity regarding creative and technical decision making

Working closely for the long-term, I have been involved with a wide range of SummaUp's initiatives, from custom Shopify app development to GA4 migration and reporting.

Auditing user experiences across marketing funnels and online platforms

Automating administrative and marketing tasks

Implementing landing page and graphic design for marketing funnels

Generating analytics reports and tracking conversion events to inform content decisions

Developing and designing Shopify apps and theme modifications to improve clients' backend store experience

Ideating and managing campaign strategies and collaborative tools for team clarity, efficiency, and efficacy

Recommending and implementing user experience improvements across the front- and back-end of funnels