Marketing Strategy and Project Management for Healthcare Startup
Optimizing ad spend - and operations - to improve ROI and efficiency
SummaUp had a vision and the medical expertise to provide solutions to drastically improve their clients' health and wellbeing. What they needed
Outcomes
Reduced CAC (Customer Acquisition Cost) by 67% within months
34% form conversion rate increase within weeks
Improved CX (Customer Experience) proven by client feedback
Improved team clarity regarding creative and technical decision making
Strategy
Working closely for the long-term, I have been involved with a wide range of SummaUp's initiatives, from custom Shopify app development to GA4 migration and reporting.
Auditing user experiences across marketing funnels and online platforms
Automating administrative and marketing tasks
Implementing landing page and graphic design for marketing funnels
Generating analytics reports and tracking conversion events to inform content decisions
Developing and designing Shopify apps and theme modifications to improve clients' backend store experience
Ideating and managing campaign strategies and collaborative tools for team clarity, efficiency, and efficacy
Recommending and implementing user experience improvements across the front- and back-end of funnels
Landing Page Concept Design
Brand Moodboard: Concept Development
Facebook Ad Creative
Website Audit & Migration Strategy
Survey Optimization & VideoAsk Recording
Finalized VideoAsk Survey Recording
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Posted Jul 18, 2023
SummaUp is an elite physical and mental optimization program for today’s highest achieving entrepreneurs. SummaUp will bring you up to peak performance while d…
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