Tandartspraktijk Katendrecht, a new dental practice in Rotterdam's Katendrecht neighborhood, needed a brand identity and website that would resonate with both the owner and patients. The objective was to create a professional, welcoming, and approachable brand that conveyed the values of quality dental care and personal attention. The outcome was a complete brand overhaul, including logo design, visual identity, and an intuitive website that supports the practice's modern approach to dentistry.

The main challenge was to develop a brand that reflected the practice's modern and community-focused approach while ensuring the design was consistent across both physical and digital touchpoints. The website also needed to be easy to navigate, allowing patients to quickly find essential information, book appointments, and learn about available services.

The brand identity was designed to convey warmth, trust, and professionalism. A color palette of calming blues and greens was chosen to reflect tranquility and care. The logo incorporates clean lines and gentle shapes to evoke a sense of comfort and reliability, aligning with the dentistry's goal of providing a relaxed environment for patients.

For the website, a user-first approach was taken. Key features included a clear structure, easy-to-use navigation, and a responsive design that works seamlessly across devices. The content was crafted to be informative yet concise, helping patients quickly find what they need, whether it's booking an appointment, checking dental service details, or learning more about the team. A booking form was integrated to make appointment scheduling straightforward and accessible.

The completed brand identity and website helped establish Tandartspraktijk Katendrecht as a trusted local dental practice. Patients responded positively to the approachable branding, which helped ease anxiety and built trust even before their first appointment. The website's clear navigation and modern design allowed users to find information effortlessly, enhancing the overall patient experience.

The cohesive visual identity across all touchpoints, including printed materials and digital platforms, ensured that the brand resonated with the community, strengthening the practice's image as both professional and patient-centered.

400 patient registrations from the first month thanks to the reliable, attractive flyer and website.

Positive patient feedback regarding the welcoming and approachable brand identity.

The branding and website for Tandartspraktijk Katendrecht successfully positioned the practice as a modern, family-friendly dental provider. By creating a cohesive brand experience, the practice not only conveyed its values effectively but also established a strong connection with its patients from the very first interaction.