Paul Thomas Flowers is a renowned London-based flower shop, specializing in delivering fresh, high-quality flowers. As a traditional business, they were looking to expand their operations and offer an online shopping experience that would allow their customers to easily purchase flowers through a user-friendly platform.

The main objective of this project was to develop a fully functional e-commerce platform for Paul Thomas Flowers, improving their online presence, enhancing user experience, and allowing them to sell their products through their website. The challenge was to create a platform that was easy to navigate and could handle the complexities of their delivery system.

Before working with Boomdevs, Paul Thomas Flowers faced two key challenges

• Complex Delivery Schedule Matrix: Flowers need to be delivered fresh, but coordinating delivery based on freshness, availability, and specific locations posed a challenge. Customers needed a clear indication of when the flowers could be delivered and the associated shipping cost, which varied depending on the delivery times and zones.

• User Experience: Their old website was difficult to navigate, and it was slow, which resulted in a high bounce rate. They needed an engaging, fast-loading platform where customers could quickly browse through flower categories and place orders without friction.

Boomdevs provided the following services for Paul Thomas Flowers

• UI/UX Design: Creating an intuitive, visually appealing design that makes it easy for customers to find and purchase flowers.

• WordPress Website Development: Building the website with a focus on speed, functionality, and ease of use.

• E-commerce Setup: Implementing WooCommerce for seamless online transactions, integrated with Stripe for payment processing.

• Delivery Matrix Automation: Developing a custom solution to automate the complex delivery matrix, allowing customers to know delivery options and costs before placing an order.

Some of the core features we developed include

• User-Friendly Interface: A beautifully designed and easy-to-navigate website that allows users to quickly browse flower categories and make purchases.

• Delivery Matrix: A custom-coded solution that checks for available delivery dates and calculates shipping costs in real-time, based on delivery zones, times, and product availability.

• Inventory Management: Integration of local inventory with the online store to ensure accurate stock levels.

• Fast Load Times: Optimizing the website for speed, reducing bounce rates and improving the overall shopping experience.

The two primary challenges were

• Complex Delivery Matrix: We had to build a system that would automatically calculate the earliest possible delivery date and any additional costs based on the delivery schedule. This required extensive research and multiple meetings with the client to fine-tune the logic behind the matrix.

• Speed Optimization: The previous website was slow, which negatively impacted user engagement and conversions. We optimized the new site’s load time to improve performance, leading to lower bounce rates and higher user retention.

The client provided the sitemap and content, and we began by mapping out the structure of the website.

We designed the website in Adobe XD, focusing on creating an interactive and smooth user experience. Then we developed the platform using PHP, JavaScript, and WordPress.

After rigorous testing to ensure smooth navigation, delivery matrix functionality, and payment processing, we launched the website.

• PHP and JavaScript for development

• WordPress and WooCommerce for the e-commerce functionality

• Adobe XD for design

• Stripe for payment processing

The new platform delivered outstanding results

• Sales Growth: Sales increased steadily by 25% year-over-year.

• User Retention: The user retention rate doubled, with customers spending more time on the site.

• Traffic Increase: Traffic increased fourfold compared to the previous website.

The Paul Thomas Flowers project showcases Boomdevs’ expertise in building customized e-commerce platforms that address specific business challenges, from complex delivery systems to performance optimization. By creating a fast, easy-to-use, and visually appealing website, we helped the client improve sales and expand their online presence.