Stretch to Win Website Design with Kajabi

Project Description: For Ann and Chris Frederick, founders of Stretch to Win, their vision was to create a digital home that reflected their pioneering approach to assisted stretching and movement science. As the creators of the Fascial Stretch Therapy™ system, they wanted a website that not only showcased their professional training programs but also inspired visitors-from athletes to therapists-to experience the transformative benefits of their method. The goal was to design a platform that seamlessly combined education, certification opportunities, and a sense of professional community.

Creating a modern, intuitive website that could present a wealth of professional education programs without overwhelming users.

Ensuring smooth navigation between certification courses, in-person workshops, and continuing education opportunities.

Integrating e-commerce functionality for course registration, book sales, and training materials while maintaining a consistent brand identity.

Presenting a visually dynamic design that balanced the scientific credibility of the brand with its focus on physical wellness and performance.

Leveraged Kajabi’s robust course management and design tools to structure the site into clear, user-friendly sections for courses, workshops, and products.

Designed a streamlined navigation system, allowing visitors to easily explore educational paths-from beginner to advanced certification levels.

Implemented branded visual elements and motion-based imagery that reflected the energy and precision of Fascial Stretch Therapy™.

Set up automated sales and enrollment processes for workshops and products, enhancing user experience and reducing manual workload.

Collaborated closely with Ann and Chris to ensure the site conveyed their authority in the field while maintaining warmth, accessibility, and professionalism.

Result: The final Stretch to Win website stands as an engaging, educational, and conversion-focused platform-bridging science and movement while empowering a global community of professionals to advance their careers through certified stretch therapy training.