Earn That Body Website Design with Kajabi

Project Description: For Kim Eagle, founder of Earn That Body, the vision was to inspire lasting health transformations through a science-backed, sustainable approach to fitness and nutrition. The goal was to create a digital home that reflected her mission-offering programs, online courses, and resources that empower clients to reach peak health without fad diets or unrealistic expectations. The website needed to communicate trust, expertise, and motivation while making it easy for visitors to discover, learn, and take action.

Multiple Program Offerings: Presenting a range of fitness and nutrition programs without overwhelming visitors or diluting the brand’s clear focus.

Content Organization: Structuring detailed information about courses, coaching, podcasts, and resources in a way that remained engaging and easy to navigate.

Visual Consistency: Creating a design that mirrored Kim’s energetic yet professional brand identity while maintaining a clean, modern aesthetic.

Conversion Optimization: Encouraging users to move from browsing to signing up for coaching, programs, or courses through a clear, intuitive funnel.

Streamlined User Experience: Designed a Kajabi-powered layout that grouped programs and services under intuitive categories, helping users find what they need quickly.

Clean Visual Hierarchy: Used balanced typography, vibrant imagery, and clear calls-to-action to maintain focus and guide visitors seamlessly through the site.

Integrated Media and Resources: Embedded Kim’s podcast, success stories, and educational content directly into the website to strengthen engagement and credibility.

Conversion-Focused Funnel: Built optimized landing pages for each program, supported by clear navigation and persuasive copy that encouraged sign-ups and inquiries.

Responsive Design: Ensured a flawless experience across all devices, reinforcing accessibility for users engaging from mobile or desktop.