Client: Consensus

Project Type: Ad Creative Campaign Design & Strategic Direction

Ad Creative Campaign Development

Copy Direction & Strategic Positioning

Creative Direction & Implementation

Performance Marketing Strategy

Brand Positioning & Messaging

Consensus, an AI-powered academic search engine serving over 5,000 universities worldwide, needed strategic ad creative campaigns to scale their user base. Their platform connects researchers and professionals with scientific research papers, requiring campaigns that effectively communicate to diverse audiences from university researchers to everyday consumers.

Starting with strategic creative direction, we developed multiple ad creative campaigns specifically designed for Instagram, focusing on clear messaging that resonated with Consensus's diverse user base. The copy direction and strategic positioning balanced academic credibility with accessibility, ensuring campaigns spoke effectively to both specialized researchers and broader audiences.

Through targeted creative implementations, we crafted visually compelling ad designs paired with strategically positioned copy that highlighted Consensus's unique value as an AI-powered academic search tool. Each campaign was designed to drive user acquisition while maintaining the platform's authoritative positioning in the academic space.

The strategic ad creative campaigns successfully scaled Consensus to over 500,000+ monthly recurring users following campaign launch. The combination of quality-designed ad creatives and strategic copy positioning delivered exceptional growth, earning recognition from leadership for the campaign's impact on user acquisition and platform growth.