Brand Glow-up: Soul Probe

When Soul Probe's founder, a wellbeing coach with deep knowledge in Eastern and Western wellness practices, reached out to me via my Instagram page @Prin_eagle, he was facing a serious challenge. Despite his expertise and a growing clientele in Singapore, he struggled with a weak brand identity and inconsistent messaging. His passion for helping individuals achieve optimal wellbeing wasn't translating effectively online, leaving him feeling unsure how to articulate his unique offerings and attract his ideal clients.

My initial conversation with Soul Probe's founder revealed a dedicated practitioner eager to make a genuine impact. However, without cohesive brand foundations, his passion was obscured. The key to unlocking his potential lay in aligning his personal mission with a powerful brand strategy.

I outlined a collaborative approach spanning several key phases:

Brand Discovery: Through in-depth interviews and market analysis, I delved into Soul Probe's values, target audience, and the transformative nature of its services.

Positioning & Messaging: We crafted a concise positioning statement that captured the essence of Soul Probe's unique blend of Eastern and Western wellness wisdom. This formed the basis for a messaging framework filled with authentic language that resonated with his ideal clients – individuals seeking holistic wellbeing solutions.

Visual Identity Overhaul: To match the refined messaging, I developed a new visual identity for Soul Probe. The new logo, color palette, and imagery reflected a blend of ancient wisdom and modern serenity, appealing to a discerning, wellness-oriented audience.

Content Strategy: I provided a roadmap for Soul Probe's content creation, empowering the founder to share his expertise consistently and confidently across social media and his website.

The transformation Soul Probe underwent was remarkable. The consultancy's founder emerged as a confident authority in his field, armed with a brand that accurately reflected his passion and skills. With clarity around his offerings and a compelling brand story, he saw a significant increase in his online presence, attracting a steady stream of aligned clients.

“Working with Prineagle was the turning point for Soul Probe. I went from feeling lost and unsure about my brand to having absolute clarity and confidence in putting myself out there. The brand strategy work not only transformed my business but transformed how I carry myself as an expert.”

Soul Probe continues to thrive as a leading wellbeing consultancy in Singapore. The brand's revitalized identity and clear messaging have helped solidify its reputation as a trusted source for those seeking a holistic and personalized approach to optimal wellness.