Personal Branding - Visual Identity

Role: Concept, Design, Art Direction Tools: Adobe Illustrator Deliverables: Logo system, color palette, typography

MAYA is a personal brand identity system built to reflect a creative philosophy rooted in intention, emotional intelligence, and bold expression. The name "MAYA" symbolizes both a personal connection and a conceptual framework, something poetic, layered, and evolving.

This identity was created not just as a logo, but as a living system, one that communicates vision, voice, and creative direction with clarity and feeling.

The logomark is constructed from sculptural, custom forms that blend simplicity with depth. At the heart of the symbol is a hidden “Y”, historically used as an early symbol for a tree, representing growth, readiness, and becoming.

Rather than leaning on design trends, the logo draws meaning from personal narrative and symbolic form. The result is a visual mark that feels both grounded and expressive, an emblem of identity in motion.

The primary type is confident and editorial, bringing sophistication and rhythm to the name. Paired with a clean, neutral sans-serif, the typography system creates a dynamic contrast between boldness and simplicity, reflecting both the emotional and strategic aspects of the brand.

Each word is meant to be read with weight, giving the brand a strong yet poetic tone.

The palette is rich and grounded, led by ivory, deep blue, and vermilion. Each color pairing carries its own energy:

Deep Blue + Ochre — Signature identity: grounded, intelligent, timeless

Vermilion + Ivory — Creative fire: emotional, vibrant, and bold

Black + White — Editorial strength: minimal, sharp, intentional

These variations offer flexibility for different brand moments, each one designed to communicate with meaning and adaptability.

The identity is supported by a minimalist, poetic layout system favoring white space, textured elements, and quiet detail. Each touchpoint is designed to feel deliberate, expressive, and reflective of a larger creative journey.