A year ago, I moved from our i18n team at Canva, where I led...

A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.

Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀

Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.

It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.

Here’s a look at what my team has been making so far this year! ✨ ________________________ Disclaimer: Performance metrics shown are illustrative and for presentation purposes only