My favorite piece from the Choco Lluvia launch
"Unofficial rules for tomorrow" — including rule #5: if someone stares at your cup with envy, we quote Messi's most famous World Cup line: "¿Qué mirá, bobo? Andá pa'llá."
Humor that only works if you know your audience. In a small town in Argentina, everybody got the joke — and that's the point: local brands should sound local.
Los argentinos ya se están riendo
0 likes · 5 views · Jul 19, 2026
My favorite piece from the Choco Lluvia launch "Unofficial rules for tomorrow" — including rule #5: if someone stares at your cup with envy, we quote Messi'...
