My favorite piece from the
Vanesa Martinez
My favorite piece from the Choco Lluvia launch
"Unofficial rules for tomorrow" — including rule #5: if someone stares at your cup with envy, we quote Messi's most famous World Cup line: "¿Qué mirá, bobo? Andá pa'llá."
Humor that only works if you know your audience. In a small town in Argentina, everybody got the joke — and that's the point: local brands should sound local.
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Posted Jul 19, 2026
My favorite piece from the Choco Lluvia launch "Unofficial rules for tomorrow" — including rule #5: if someone stares at your cup with envy, we quote Messi'...
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